One of the very first things I noticed after coming to Korea was not just the fact that people seem to like trendy outfits, but how couples often wear the same clothing items or coordinate with each other.
In my home country, public displays of affection tend to be more subtle. Holding hands or sharing food might be common, but intentionally purchasing and wearing couple outfits would usually be met with a few teasing comments. I remember how one of my coworkers back in Indonesia teased me about seeing me in 10 years wearing matching white shirts with my partner—the way most Korean honeymooners in Bali dress. In Korea, however, it’s considered sweet and even trendy. There are entire online shops and photo studios that cater specifically to couples wanting to curate their own “couple look.”
People in Korea love celebrating relationship milestones, from commemorating 100-day anniversaries and having matching profile pictures or social media bios to exchanging “couple rings.” Some may find it surprising, but for many Koreans, it's a way of creating shared memories and expressing care in tangible, visual ways.
When you come to Korea, don’t be surprised if you spot couples dressed in identical outfits, taking selfies in matching shoes, or celebrating their 200-day anniversary with a customized cake and a bouquet of flowers. It’s all part of a culture that embraces public expressions of affection in creative and playful ways. Rather than shy away from attention, many Korean couples take pride in visibly sharing their connection!
Photo Credits: MBC
One of the very first things I noticed after coming to Korea was not just the fact that people seem to like trendy outfits, but how couples often wear the same clothing items or coordinate with each other.
In my home country, public displays of affection tend to be more subtle. Holding hands or sharing food might be common, but intentionally purchasing and wearing couple outfits would usually be met with a few teasing comments. I remember how one of my coworkers back in Indonesia teased me about seeing me in 10 years wearing matching white shirts with my partner—the way most Korean honeymooners in Bali dress. In Korea, however, it’s considered sweet and even trendy. There are entire online shops and photo studios that cater specifically to couples wanting to curate their own “couple look.”
People in Korea love celebrating relationship milestones, from commemorating 100-day anniversaries and having matching profile pictures or social media bios to exchanging “couple rings.” Some may find it surprising, but for many Koreans, it's a way of creating shared memories and expressing care in tangible, visual ways.
When you come to Korea, don’t be surprised if you spot couples dressed in identical outfits, taking selfies in matching shoes, or celebrating their 200-day anniversary with a customized cake and a bouquet of flowers. It’s all part of a culture that embraces public expressions of affection in creative and playful ways. Rather than shy away from attention, many Korean couples take pride in visibly sharing their connection!
Photo Credits: MBC